Every project I work on is driven by a user-centered approach, combining research, strategy, and design thinking to create intuitive and engaging digital experiences. My process involves understanding user needs, conducting usability testing, and iterating on solutions to deliver impactful designs that align with business goals.
Due to confidentiality, I can’t showcase all my work, but here are a few selected projects that demonstrate my expertise in UX design, prototyping, and problem-solving. Each project reflects my commitment to creating seamless, accessible, and innovative user experiences.
In my UX design process, crafting user flows is a crucial step. They help me visually map out the path a user takes to complete a task, ensuring a smooth and intuitive experience. By breaking down key steps, interactions, and decision points, I can identify friction points, optimize navigation, and design user-centred solutions that truly enhance engagement and usability. Here’s a detailed user flow I designed for one of my projects—highlighting how I approach creating seamless digital experiences.
User Flow Diagram
Interaction Design Sketches
Laying the foundation for a seamless user experience is a key part of my design process. Sketching early interactions allows me to visualize user behaviour, refine usability, and ensure intuitive navigation right from the start. By mapping out these initial ideas, I can identify potential challenges early on and create a strong foundation before moving to high-fidelity designs.
Customer Journey Map
For me, creating a customer journey map is more than just a design tool—it’s a way to step into the user’s shoes and truly understand their experience. By mapping out their interactions, emotions, and pain points across different touchpoints, I can uncover real insights into what works and what doesn’t.
As part of this process, I develop user personas to bring key user groups to life—their needs, motivations, and challenges. This ensures that every decision is grounded in real user behavior. By combining journey mapping with personas, I can identify friction points, refine the experience, and design solutions that not only meet business goals but also create meaningful, user-centered interactions.
Usability Tests
Explore my UX case study presentation on Canva, where I break down my design process, research insights, and usability testing findings. Click the button below to view the full presentation and see how I approach creating seamless, user-centered experiences!
Usability testing is one of the most insightful parts of my design process. Watching real users interact with a product brings a fresh perspective, uncovering what’s intuitive and what needs improvement. It’s more than just identifying pain points—it’s about refining every interaction to create a seamless, frustration-free experience. Seeing those small moments where a design truly clicks for a user is what makes the process so rewarding.
Explore my interactive designs in action! Click the "View Prototype" button below to see my prototype work and experience the user flows firsthand.