Every project I work on is driven by a user-centered approach, combining research, strategy, and design thinking to create intuitive and engaging digital experiences. My process involves understanding user needs, conducting usability testing, and iterating on solutions to deliver impactful designs that align with business goals.
Due to confidentiality, I can’t showcase all my work, but here are a few selected projects that demonstrate my expertise in UX design, prototyping, and problem-solving. Each project reflects my commitment to creating seamless, accessible, and innovative user experiences.
A user flow is a visual representation of the path a user takes to complete a task within a digital product. It outlines key steps, interactions, and decision points to ensure a seamless and intuitive experience. By mapping user flows, designers can identify pain points, streamline navigation, and create efficient, user-centred solutions that enhance engagement and usability. Take a look at a detailed user flow work I designed for one of my project.
User Flow Diagram
Interaction Design Sketches
Laying the foundation for a seamless user experience. Sketching early interactions helps visualize user behavior, refine usability, and ensure intuitive navigation before moving to high-fidelity designs
Customer Journey Map
A customer journey map is a visual representation of a user’s experience with a product or service across different touchpoints. It captures user emotions, pain points, interactions, and behaviors at each stage, from awareness to conversion and beyond. As part of this process, creating user personas helps define key user groups, their needs, motivations, and challenges, ensuring the journey is mapped with real user insights. By combining journey mapping with personas, designers can identify friction points, optimize user experiences, and develop meaningful, user-centered solutions that align with both business objectives and user needs.
Usability Tests
Usability testing is a research method used to evaluate a product by observing real users as they interact with it. It helps identify usability issues, gather feedback, and measure ease of use to improve the overall user experience. By conducting usability tests, designers can refine interfaces, enhance functionality, and ensure the product meets user needs effectively.
Explore my interactive designs in action! Click the "View Prototype" button below to see my prototype work and experience the user flows firsthand.